What does this mean?

^*"Knowing what to expect is vital when choosing a place to stay in England. Whether you are looking for a hotel, guesthouse, inn, B&B, farmhouse or lodge, look for the reassurance of the ENGLISH TOURIST BOARD's signs."

^*"Every year the tourist boards of England, Scotland and Wales inspect nearly 20,000 establishments in the Grading and Classification scheme to make sure they meet our standard. No one else checks as many places to stay. Most establishments are graded for quality - which takes into account important such as service and hospitality, as well as the quality of the decor, furnishings and fittings."

^*"In addition to awarding quality grades our inspectors classify accommodation according to the range of facilities available - the more Stars the wider the range."